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Distinguish between tight and loose cultures. Provide examples.
Trade Discounts
Price reductions granted by suppliers to buyers in the trade channel, often based on volume purchased or to promote certain behaviors.
Channel
A medium through which a product or service is distributed to its end-users, such as a retail store or online platform.
Resellers
Entities or individuals that purchase goods or services to sell them again rather than consuming or using them.
Trade Discounts
Reductions in price given by sellers to buyers in the business-to-business market.
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