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Tropical leafcutter ants collect leaf cuttings which they transport to special underground chambers. There, they chew the leaves to create nursery beds on which they grow a species of fungus they use for food. When ant queens disperse to establish new colonies, they carry the fungus with them, dispersing it as well (this benefits the fungus) . In the ants' nest, the fungus is at risk of being destroyed by another fungal species that is able to grow in the same habitat, using the same limited resources. On their bodies, the ants carry and provide a home for bacteria that produce antibiotics the ants use to kill this second fungus and thereby protect their food supply. In this system, the relationship between the two fungal species is:
Market Share
The proportion of total sales in a market captured by a particular brand, product, or company, usually expressed as a percentage of total sales in the industry.
Promotional Allowances
Cash payments or an extra amount of “free goods” awarded sellers in the marketing channel for undertaking certain advertising or selling activities to promote a product.
Product-line Pricing
A pricing strategy where different products in the same product line are priced differently, often based on features, materials, or product versions.
Cost-plus-percentage
A pricing method where a fixed percentage is added to the total cost of production as the profit margin.
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