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MATCHING Match the Person or Term with the with the Correct

question 120

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MATCHING
Match the person or term with the with the correct description.
-Cecilius Calvert


Definitions:

Psychological Pricing

Encouraging purchases based on emotional rather than rational responses to the price.

Seasonal Discount Pricing

A pricing strategy where companies offer discounts on their products or services during certain times of the year.

Penetration Pricing

A marketing strategy where the price of a product is set lower than the competitors' prices in order to quickly gain market share or attract customers.

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