Examlex
The tree below shows the estimated percent differences accumulated in an amino acid sequence in a protein during different intervals of time. The intervals are indicated by horizontal lines, and each interval depicts the same length of time. X and Y are species that exist today, and CA is their now-extinct common ancestor. The range of estimates is the so-called 95% confidence interval, which means that there is only a 5% chance that the true value lays outside this range. These data conform to the expectations of a molecular clock.
Brand Logic
The rationale and strategic thinking behind a brand's creation, positioning, and market approach.
Non-marketing Benefits
Advantages or positive outcomes that accrue from a product, service, or activity not directly related to marketing efforts, such as customer loyalty or employee satisfaction.
Internal Buy-in
A term used in business to describe the process of getting support and agreement from all members within an organization for a project or initiative.
Brand Team
A group of professionals within an organization tasked with managing and developing the brand's image, strategies, and marketing efforts to build brand equity.
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