Casey Majored in Marketing and Really Enjoyed Studying Market Research

question 28

Multiple Choice

Casey majored in marketing and really enjoyed studying market research as a subject.Through research on the Internet and in the university library,she discovers that this industry appears to have significant positive external trends.She interprets this as a(n) ________.

• A)weakness
• B)threat
• C)strength
• D)opportunity

---

Definitions:

Volume Based

A pricing or discount strategy where the cost depends on the quantity of goods purchased or produced.

Quantity Discounts

A pricing strategy where the price per unit of an item decreases as the quantity purchased increases, used to encourage larger orders.

Multi-Echelon

Multi-Echelon describes a supply chain model that involves multiple levels of inventory storage and distribution points, from manufacturers to end-users, to optimize inventory levels and delivery times.

Replenishment Orders

Orders placed to restock inventory to a desired level, ensuring the availability of products for continued sales or production.