In the BCG Matrix, a Business Unit That Has a High

question 106

Multiple Choice

In the BCG matrix, a business unit that has a high anticipated growth rate but a low market share is known as a ________.

• A) star
• B) dog
• C) cash cow
• D) question mark

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Definitions:

Assertive

Confident and direct in expressing one's needs, wants, or opinions in a respectful and unambiguous manner.

Communication Style

The characteristic ways in which an individual interacts and exchanges information with others, often influenced by personal and cultural factors.

Sexually Harass

Unwanted or unwelcome behavior of a sexual nature, typically creating a hostile or intimidating environment.

Passive-aggressive

Exhibiting indirect opposition or resistance through avoidance, procrastination, and stubbornness rather than open conflict.