When a Totally New Product, Such as Laser Discs Years

question 118

Multiple Choice

When a totally new product, such as laser discs years ago, is introduced, it would be considered a ________ according to the BCG matrix.

• A) star
• B) cash cow
• C) question mark
• D) dog

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Definitions:

Recognition

The process of identifying a previously encountered item, idea, or situation when it is presented again.

Recall

The ability to remember previously learned information or experiences.

Advertising Impact

The effect or influence advertising campaigns have on consumer awareness, attitudes, preferences, and ultimately, purchasing behavior.

Unipolar Emotions

Emotions that are experienced on a single continuum ranging from the presence to the absence of the emotion, rather than being opposite to another emotion.