________ Involves Exchanging Something of Value for an Agreement to Lessen

question 18

Multiple Choice

________ involves exchanging something of value for an agreement to lessen the resistance to the change effort.

• A) Negotiation
• B) Manipulation and co-optation
• C) Coercion
• D) Facilitation and support

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Definitions:

Publicity

An aspect of public relations consisting of any message about your company communicated through the mass media that you do not pay for.

Mass Media

Various forms of communication channels, such as television, radio, newspapers, and the internet, that reach a large audience simultaneously.

Customer-oriented Pricing

A pricing strategy that considers the perceived value of the product or service to the customer rather than solely the cost of production.

Internal-oriented Pricing

Pricing strategy focusing on internal factors such as production costs and profit margins rather than market demand or competition prices.