Which of the Following Is an Example of a Cultural

question 100

Multiple Choice

Which of the following is an example of a cultural variable that fosters innovation?

• A) abundant resources
• B) low external controls
• C) low specialization
• D) high job security

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Definitions:

Media Selection

The process of choosing the most effective types of media channels to deliver advertising messages to the target audience.

Copy Development

The process of creating content for advertising or marketing materials.

Artwork

Works of art, especially visual arts, which include items like paintings, sculptures, and photographs, produced for aesthetic purposes.

Limited-Service Agency

An advertising agency that specializes in one aspect of the advertising process, such as providing creative services to develop the advertising copy, buying previously unpurchased media space, or providing Internet services.