The Decision-Making Process Begins by Identifying Decision Criteria

question 35

True/False

The decision-making process begins by identifying decision criteria.

---

Definitions:

Consistent Purchase

The behavior of consumers repeatedly buying the same brand or product over time.

Learned Predisposition

An acquired tendency or inclination towards certain behaviors, choices, or attitudes as a result of past experiences or influences.

Attitude

A mental inclination shown through the assessment of a specific entity with a level of preference or aversion.

Perceived Importance

The subjective significance or value that an individual assigns to an object, concept, or action, based on personal belief, culture, or social influence.