Examlex
Identify the correct statement regarding contingent workers.
Unaided Recall Test
A market research technique that measures how well consumers can remember a brand or product without any prompts or cues.
Starch Test
A chemical method used to determine the presence of starch in various materials, typically involving an iodine solution that turns blue-black in the presence of starch.
Aided Recall Test
A marketing research technique where respondents are given specific cues or prompts to help them remember advertisements or brands.
Prompted Response Test
A research method where respondents are given cues or prompts to elicit specific responses, often used in memory or recognition studies.
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