From 1840 to 1860, the Price of a "Prime Field

question 47

Multiple Choice

From 1840 to 1860, the price of a "prime field hand"

• A) rose about 80 percent, which made it harder for southern whites to enter the slaveholding class.
• B) rose less than 10 percent, which kept the size of the planter class about the same.
• C) declined about 15 percent as the supply of slaves in the internal slave trade increased.
• D) became so inexpensive that the slaveholding class grew to include nearly two-thirds of southern whites.
• E) declined because labor-intensive agricultural work became less popular in the South.

---

Definitions:

Marketing Mix

The set of controllable marketing tools—product, price, place, and promotion—that a company uses to produce a response in its target market.

Promotion

The advancement of a product, idea, or person through advertising or publicity to increase visibility or sales.

Integrated Marketing Communications

A strategic approach that combines various forms of communication and marketing tactics to provide a consistent message about a brand or product.

Gross Rating Points

Gross rating points measure advertising impact, indicating the sum of ratings achieved by a specific media campaign in a targeted audience.