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Sam and Marge Are Both in Their 80s and Live

question 18

Essay

Sam and Marge are both in their 80s and live on a limited income in a medium sized city.They usually eat at home and have almost the same diet every day of the week.They are finding that shopping and preparing three meals a day takes a lot of their energy.Marge especially has lost interest in cooking and sometimes only has tea and toast for dinner.Because neither Sam nor Marge drives,shopping means a bus trip to the store and back,along with walking several blocks.
A)What type of assistance programs could Sam and Marge take advantage of to help them get adequate nutrition while relieving them of some of the shopping,cooking and cleaning chores?
B)What steps would you take to assess the diet of an elderly person like Sam or Marge? What dietary standards would be most useful?
C)How do the nutritional needs of an older couple like Sam and Marge differ from those of middle-aged people?

Definitions:

Loyalty Program

A marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program by offering rewards, discounts, or other incentives.

Repeat Purchases

The act of buying a product or service again, demonstrating customer loyalty and satisfaction with the previous purchase.

Premium

An amount paid for an insurance policy or an additional cost for an item or service that is of higher quality or offers more features than a standard version.

Sales Promotion Tool

Marketing strategies or devices designed to temporarily boost sales or attract customer interest.