One Recent Study Used the Theory of Planned Behavior to Understand

question 4

Multiple Choice

One recent study used the theory of planned behavior to understand gender differences in fruit and vegetable consumption. This study found that men, in comparison to women, have:​

• A) ​lower perceived behavioral control and higher subjective norms.
• B) ​lower perceived behavioral control and less favorable attitudes.
• C) ​less favorable attitudes and lower subjective norms.
• D) ​higher favorable attitudes and higher subjective norms.

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Definitions:

Net Benefit

The total positive outcomes minus the total costs associated with a decision or action.

Society's Perspective

A viewpoint considering the collective interests, welfare, and impact on the wider community or society as a whole.

Last Unit

Refers to the final unit produced or consumed, often used in economic analysis to assess marginal utility or cost.

Allocative Efficiency

A state of the economy in which production represents consumer preferences and goods and services are distributed optimally according to the needs and desires of society.