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According to McClelland, the three key motives of workers are the needs for
Producing
The act of creating, manufacturing, or otherwise bringing into existence goods or services to be offered for consumption or use by others.
ATC
Average Total Cost; the sum of all production costs divided by the quantity of output, representing the cost per unit including both fixed and variable costs.
Monopoly Power
The exclusive ability of a company to determine the price and production level of a product or service in the market.
Marginal Revenue
The gain in revenue resulting from the sale of one extra unit of a good or service.
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