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Describe McClelland's Achievement Motivation Theory

question 51

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Describe McClelland's achievement motivation theory. How does the theory measure individual motivation?


Definitions:

Locus Of Control

A person’s belief concerning the degree to which internal or external forces control his or her future.

High Need To Achieve

A psychological trait characterized by a strong desire to accomplish tasks and meet high standards of performance.

Entrepreneurial Personality

A set of personality traits or characteristics that are commonly found in successful entrepreneurs, such as risk-taking, creativity, and resilience.

Need To Achieve

The personal quality, linked to entrepreneurship, of being motivated to excel and choose situations in which success is likely.

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