In the XYZ Company, a New Employment Policy Is Established

question 48

Multiple Choice

In the XYZ company, a new employment policy is established by the Executive Council, which sends a memo to the Vice President of Human Resources. The V.P. then communicates the message to the Manager of Employee, who shares the information with all Human Resource workers. This is an example of which kind of communication network?

• A) The circle network
• B) The Y network
• C) The wheel network
• D) The all-channel network

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Definitions:

Buyer's Expectations

The anticipations or standards that a purchaser has regarding a product or service before making a purchase.

FAB (Features, Advantages, Benefits)

A marketing strategy that outlines a product's features, its advantages over competitors, and the benefits it offers to the customer.

AIDA Sequence

The AIDA sequence is a marketing model that outlines the four stages of the customer journey: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.

Markup

Markup is the difference between the cost of a product or service and its selling price, expressed as a percentage of the cost.