Larry Is the Best Mechanic in His Racing Team's Pit

question 15

Multiple Choice

Larry is the best mechanic in his racing team's pit crew. Everyone knows that Larry knows everything about cars, and because of this they will follow his orders. This is due to Larry's __________ power.

• A) expert
• B) legitimate
• C) referent
• D) reward

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Definitions:

Organizational Buyers

Refers to entities such as businesses, governments, and institutions that purchase goods or services for use in the production of other goods and services, for resale, or for general business operations.

Innate Sense

A natural or instinctive ability or understanding, often referred to in the context of intuition or inherent skills.

Marketing Expertise

Specialized knowledge or skill in crafting and executing strategies to promote products, services, or brands effectively to target audiences.

Offering Value

The perceived benefit or satisfaction consumers expect from a product or service, prompting their decision to engage in a transaction.