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Chelonia Ltd manufactures small robot toys. It plans to introduce a new product, Spunkie, which is a solar-powered robot jellyfish. Initially, Chelonia Ltd plans to sell each unit of Spunkie for $95, with an expectation that 2500 units can be sold. The variable cost per unit is $30. The management accountant at Chelonia Ltd is exploring the idea of making some modification to Spunkie which will cost $2 per unit. This modification can allow them to increase the price to $100. This however will lower the demand to 2000 units. Should Chelonia Ltd reduce the price of Spunkie?
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