An Organisation Wanting to Manage Their Environmental Performance with a Focus

question 51

Multiple Choice

An organisation wanting to manage their environmental performance with a focus on measuring, quantifying and reducing greenhouse gases would be most likely to use:

• A) ISO 14005.
• B) ISO 14031.
• C) ISO 14040.
• D) ISO 14064.

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Definitions:

Emotional Appeal

Aims to satisfy consumers’ emotional desires rather than their utilitarian needs.

Utilitarian Needs

Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.

Persuasive Advertising

Communication used to motivate consumers to take action.

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.