When Calculating Customer Costs There Are Three Levels of Costs

question 83

True/False

When calculating customer costs there are three levels of costs that must be considered―market level activities, customer level activities and order level activities.

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Definitions:

Perceptual Constancies

The cognitive capacity to perceive objects as having constant shape, size, and color despite changes in perspective, distance, or lighting.

Visual Illusion

A misperception of a real external stimulus, where the way we perceive something visually does not match its physical reality.

Pigments

Substances that give color to biological organisms, objects, or materials by absorbing and reflecting certain wavelengths of light.

Color Spectrum

The range of all possible frequencies of electromagnetic radiation visible to the human eye, perceived as colors.