Examlex
The internal business process perspective of a balanced scorecard may contain which of the following set of performance measures?
Personal Selling
A sales technique involving direct interaction between a salesperson and a customer with the aim of persuading the customer to purchase a product or service.
Non-price Strategy
Marketing tactics that do not involve altering the price, such as product differentiation, branding, and quality improvements.
Upper-middle Class
A socio-economic group characterized by high educational attainment, professional careers, and relatively high income.
Product Differentiation
The method of making a product or service stand out from the competition, enhancing its appeal to a specific target audience.
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