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Jasmine Dimm is a call centre manager for Tostra, a mobile phone company. Call centre operators at her call centre are responsible for making sales calls to customers to promote Tostra's new products. Jasmine sets two performance targets for her operators: sales and average call duration. Every 6 months, any call centre operator who can achieve both targets goes into a random draw with a one-in-ten chance of winning a $50 supermarket giftcard.
All her call centre operators agree that these two targets are clearly specified, objectively measured and achievable with hard work. However, the call centre operators are still unhappy with the new incentive system. According to the expectancy theory, this is because:
ROI
Return on Investment, a measure used to evaluate the efficiency or profitability of an investment.
Percent
A way of expressing a number as a fraction of 100, symbolized by the percent sign (%).
Costing Approach
A method or strategy used to evaluate the expenses involved in producing a product or service, impacting pricing and budgeting decisions.
Direct Costs
Expenses that can be directly attributed to the production of specific goods or services, such as materials and labor.
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