The Typical Starting Point in the Sales Forecasting Process Is

question 20

Multiple Choice

The typical starting point in the sales forecasting process is

• A) the sales level of the preceding year.
• B) input from key executives.
• C) economic trends.
• D) the sales manager's best guess.

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Definitions:

Tabula Rasa

The theory that the human mind is at birth a "blank slate" without rules for processing data, and that data is added and rules for processing are formed solely by one's sensory experiences.

Innately Good

The philosophical or psychological belief that humans are born with an instinctive inclination towards moral goodness and behavioral decency.

Innately Evil

A philosophical view that humans are born with a natural inclination towards wrongdoing or malevolence.

Biological Drives

Basic instinctual needs that drive behavior, such as hunger, thirst, sex, and the need for sleep.