Examlex
The reciprocal approach to allocating support department costs recognises that only large support departments provide services to other support departments.
Unwilling
Not ready, eager, or prepared to do something.
Brand Equity
The value and strength of a brand derived from consumers' perceptions, loyalty, and recognition, influencing their purchasing decisions and the brand's overall market performance.
New Markets
Refers to newly identified or created market segments or geographical areas where a company can promote and sell its products or services.
Expansion
The process of increasing the size, volume, number, or scope of a business or its activities.
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