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The complexity of service costs for the categories of (i) professional services, (ii) service shops and (iii) mass services is low, medium or high. For each service category (i) , (ii) and (iii) , it is:
Internal Data Sources
Information collected from activities within the organization, used for decision making and strategic planning.
Test Market
A geographic region or demographic group used to gauge the potential success of a product or service before a wider market launch.
Experimental Market
A market or test area where new products or services are introduced to measure consumer response and behavior.
Simulated Market
An artificial environment created for research, training, or testing, mirroring real-world market conditions without the economic risks.
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