The following is an extract of a cost report for Big Whale Car Wash for the six months from June to November. Management considers the activities in these six months as within the relevant range for the purpose of cost estimation. 
The car washing labour cost is a:
Definitions:
Test Marketing
A trial mini-launch of a product in limited areas that represent the potential market.
Potential Market
The entire market universe that could potentially buy a product or service, considering all possible customers who fall within a segment.
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