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Explain Why Many Businesses Are Finding That More and More

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Explain why many businesses are finding that more and more of their costs no longer vary directly with the volume of production.


Definitions:

Maturity Phase

The stage in a product lifecycle or business where growth stabilizes and sales peak.

New Product Development

The process of bringing a new product or service to market, from concept through design, creation, and launch.

Premarket Testing

The process of evaluating a new product or service with a selected group of consumers before it is officially launched to the public.

Test Marketing

Introduces a new product or service to a limited geographic area (usually a few cities) prior to a national launch.

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