Refer to the Following Data

question 29

Multiple Choice

Refer to the following data.
The period costs are:

• A) $15 000
• B) $20 000
• C) $190 000
• D) $372 000

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Definitions:

Mere Exposure Effect

A psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Self-Fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true, due to positive feedback between belief and behavior.

Familiar Brand Name

A brand name that is well known among consumers, often because of extensive marketing or long-term presence in the market.

Mere Exposure Effect

A psychological phenomenon whereby people tend to develop a preference for things merely because they are familiar with them.