If a Firm's Senior Management Decide to Follow a Differentiation

question 66

Multiple Choice

If a firm's senior management decide to follow a differentiation strategy, their focus should be to NOT concentrate on:

• A) product quality.
• B) product delivery.
• C) product innovation.
• D) product costs.

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Definitions:

Power Distance

A cultural dimension that reflects the extent to which less powerful members of organizations and societies accept and expect that power is distributed unequally.

Equality

The state of being equal, especially in status, rights, and opportunities, advocating for the same treatment and absence of discrimination.

Ambiguity

The quality of being open to more than one interpretation, lacking clear definition or boundaries, which can lead to uncertainty or confusion.

Country of Origin Effects

Refers to the influence that the country where a product was manufactured has on consumers' perceptions and attitudes towards the product.