Structural Equation Modeling (SEM)

question 14

Multiple Choice

Structural equation modeling (SEM) :

• A) Uses mediation analysis only to illustrate how each variable relates to one another
• B) uses moderation analysis only to discover the impact of one variable on multiple variables
• C) uses confirmatory factor analysis only to test the best measure for each variable in the model
• D) combines aspects of factor analysis and mediation analysis

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Definitions:

Marketing Era

A period marked by the evolution of marketing focus from production to product orientation, and eventually to a marketing orientation that emphasizes understanding and satisfying customer needs.

Production Era

A historical period in business where the focus was primarily on production efficiency and manufacturing output, often at the expense of customer needs.

Consumer Oriented

Refers to a business approach that prioritizes understanding and meeting the specific needs and wants of consumers.

Outsourcing

The business practice of hiring a party outside a company to perform services and create goods that traditionally were performed in-house by the company's own employees.