Kessler Et Al

question 36

Multiple Choice

Kessler et al. (2003) found which of the following relationships when examining epidemiological data?

• A) A linear relation between class of disorders and problems with psychosocial functioning.
• B) A linear relation between disorder severity and problems with psychosocial functioning.
• C) A linear relation between severity of mood disorder and psychosocial functioning.
• D) None of the above.

Understand the significance of reader-oriented viewpoints in sales messaging.

Identify the elements that contribute to a strong sales message.

Recognize the strategic use of visual and verbal elements in sales messages.

Understand the dynamics between the component parts of a sales message and its whole in achieving persuasiveness.

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Definitions:

Dissonance Experience

The feeling of discomfort resulting from holding two or more conflicting cognitions, such as beliefs, values, or attitudes.

Contamination Story

A narrative or explanation that details how something was polluted, corrupted, or tainted.

Self-Verification

Seeking out other people and social situations that support the way one views oneself in order to sustain a consistent and clear self-concept.

Redemption Story

A narrative framework where a person describes their life story in terms of moving from a difficult or low point to a higher, more positive state.