Scenario D

question 64

Multiple Choice

Scenario D. Use the information given below to answer the questions that follow. Power Nutrition Inc. sells performance enhancing foods and beverages for athletes and active people. In a recent product development meeting, Bob suggested that the company should acquire the newly developed technology, created by Pharma Corp., for infusing vitamin and mineral blends into food. Bob believed it would be easier to acquire the technology directly from Pharma Corp. Gary felt that the method of infusing blends in the new energy bars should be developed within the company. He knows it may take longer but feels that the competitive advantage it would provide was worth the wait. Joyce suggested that the company should work jointly with Pharma Corp. to develop an entirely new product. She felt that Power Nutrition Inc. did not possess sufficient financial resources to purchase the technology from Pharma Corp.
-Based on the scenario, which method of acquiring technology does Joyce favor?

• A) Internal development
• B) Licensing
• C) Contracted development
• D) Purchase
• E) Research partnership

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Definitions:

Personal Initiative

The proactive and self-starting approach to work that involves taking action beyond what is required or expected.

Autonomy Support

Practices and attitudes that foster a sense of voluntary control over one’s actions, encouraging self-initiation and personal endorsement of one’s behavior.

Basic Psychological Needs

Fundamental requirements for psychological well-being, often including autonomy, competence, and relatedness.

Process Theories

Theories that focus on understanding how specific processes contribute to the motivation, behavior, and performance of individuals.