In Assessing Market Receptiveness, Executives Should Determine That the New

question 21

Multiple Choice

In assessing market receptiveness, executives should determine that the new technology:

• A) is not being used by any other company in the industry.
• B) has an immediate and valuable application in the short run.
• C) alters the rules of competition in the industry.
• D) is commonplace in the industry.
• E) offers a strategic advantage because not every company uses it.

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Definitions:

Variable Costs

Costs that vary directly with the level of production or sales volume, such as raw materials or commissions.

True Performance

The actual output or results achieved by an employee, as opposed to perceived or estimated performance.

Canadian Companies

Businesses or corporations that are registered, based, or operate primarily in Canada.