Which of the Following Describes an Executive Champion

question 46

Multiple Choice

Which of the following describes an executive champion?

• A) Possesses the status, authority, and resources to support an innovation
• B) Promotes an idea throughout the organization
• C) Develops a new technology
• D) Coordinates the technological efforts of various business units
• E) Assesses technological implications

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Definitions:

Transaction Marketing

A traditional marketing strategy that focuses on single, short-term sales transactions rather than building long-term relationships with customers.

Relationship Marketing

A strategy aimed at building long-term relationships with customers rather than focusing solely on individual transactions, emphasizing customer loyalty and engagement.

Quality Marketing

Strategies and efforts focused on creating and promoting high-quality products or services to meet customer expectations.

Sales Investment Factor

The ratio or consideration of the cost invested in the sales process to the revenue generated, used to evaluate the effectiveness of sales strategies.