Scenario D

question 64

Multiple Choice

Scenario D. Use the information given below to answer the questions that follow. Power Nutrition Inc. sells performance enhancing foods and beverages for athletes and active people. In a recent product development meeting, Bob suggested that the company should acquire the newly developed technology, created by Pharma Corp., for infusing vitamin and mineral blends into food. Bob believed it would be easier to acquire the technology directly from Pharma Corp. Gary felt that the method of infusing blends in the new energy bars should be developed within the company. He knows it may take longer but feels that the competitive advantage it would provide was worth the wait. Joyce suggested that the company should work jointly with Pharma Corp. to develop an entirely new product. She felt that Power Nutrition Inc. did not possess sufficient financial resources to purchase the technology from Pharma Corp.
-Based on the scenario, which method of acquiring technology does Joyce favor?

• A) Internal development
• B) Licensing
• C) Contracted development
• D) Purchase
• E) Research partnership

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Definitions:

Activity Variance

The difference between the planned activity and the actual activity in terms of costs or hours.

Flexible Budget

A budget that adjusts or flexes with changes in the volume or activity level, allowing better analysis and control of costs.

Actual Costs

The genuine expenses incurred in the production of goods or delivery of services, measured after they occur.

Cost Formulas

Mathematical equations used to calculate the costs associated with different accounting and financial practices.