A Company Enforced a Rule That Employees Were Required to Submit

question 8

Multiple Choice

A company enforced a rule that employees were required to submit their cell phones for safekeeping before entering their work bay. Employees followed the rule in order to avoid getting into trouble with the management. As a result, many of them missed important phone calls from their clients/customers. This scenario is an example of

• A) market control.
• B) management myopia.
• C) dysfunctional behavior.
• D) rigid bureaucratic behavior.
• E) resistance to control.

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Definitions:

Market Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.

Social Networking Sites

Platforms that allow users to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds, or real-life connections.

Traditional Segmenting Techniques

Classic methods used in marketing to divide the market into groups based on characteristics like demographics, psychographics, geography, and behavior.

Older Americans

Individuals within the United States who are considered to be of older age, often categorized as senior citizens, and facing unique societal, health, and economic challenges.