Julia, a Working Mother, Comes Home After a Hard Day

question 100

Multiple Choice

Julia, a working mother, comes home after a hard day at the office. Her young daughter, Cathy, wants to tell her about her day at school. She recites all the new nursery rhymes she has learnt that day. However, Julia is unable to pay attention to her daughter out of sheer exhaustion. In this context, Julia's fatigue represents _____ in the communication process between her and her daughter.

• A) reflection
• B) perception
• C) filtering
• D) media richness
• E) noise

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Definitions:

E-mail

A method of exchanging digital messages over the Internet between people using electronic devices.

Telemarketing

The practice of promoting products or services through telephone calls to potential customers.

Business Expenditures

The financial outflows or expenses incurred by a business in its operational activities, including costs of goods sold, salaries, and overhead.

Direct Mail

A marketing technique that involves sending promotional materials or offers to potential customers through postal mail.