Instrumentality Is Best Defined As

question 35

Multiple Choice

Instrumentality is best defined as:

• A) the perceived likelihood that performance will be followed by a particular outcome.
• B) the value that expected outcomes hold for the person contemplating them.
• C) any consequence resulting from performance.
• D) the likelihood that a person would repeat an action after receiving negative reinforcement.
• E) the likelihood that a person would repeat an action after receiving positive reinforcement.

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Definitions:

Brand Loyalty

The tendency of consumers to continuously buy the same brand's products over time, reflecting a strong preference and trust in the brand.

Brand Identity

encompasses the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Brand Extension

A marketing strategy in which a company leverages its established brand name for new products or product categories, aiming to increase its market share.