Scenario B: Use the Information in the Following Paragraph to Answer

question 97

Multiple Choice

Scenario B: Use the information in the following paragraph to answer the three questions that follow. Suppose that as a manager, you have a group of employees whom you find very difficult to motivate. One of them, a young man named Carlos, consistently tells you that he doesn't believe he will ever succeed. He regularly tells his colleagues that "no matter how well I do in this job, I'll never get a raise or promotion." Another named Susan simply does not care about any of the rewards that your organization offers and so she says, "it just isn't worth to work that hard!"
-On the basis of the given information, it would be most accurate to say that Susan illustrates:

• A) high expectancy.
• B) high instrumentality.
• C) negative valence.
• D) low equity.
• E) low equity

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Definitions:

Push Approach

A business strategy in which a company attempts to take (push) its products to consumers, often even if the consumers are not actively seeking those products.

Brand Awareness

The degree to which customers recognize and understand the unique attributes or reputation of a specific brand's products or services.

Price-Oriented Promotions

Marketing strategies focused on attracting customers primarily through lower prices or discounts.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones, often influenced by positive experiences and perceptions.