Scenario C

question 41

Multiple Choice

Scenario C. Use the information given below to answer the questions that follow.
Three managers of a company list the behaviors that have led them to success:
• Candice expects a lot from her staff. She sets high goals for them. Hence,they need to work hard. She also expects high quality output.
• Jessica works toward maintaining good relationships with each employee. She regularly praises them, and seeks ways to help them solve problems and reduce stress. She has been told she is easy to talk to.
• Barbara solicits input from her employees on certain decisions and tries to take incorporate them. Sometimes, she even meets her entire team and tries to reach a consensus.
-In the context of the above scenario, Jessica favors a(n) _____ style of leadership.

• A) autocratic
• B) democratic
• C) shared
• D) group maintenance
• E) task performance

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Definitions:

Brand Manager

A professional responsible for developing and maintaining a brand to increase its market share and profitability.

Brand's Position

Refers to a brand's unique place in the market, perceived by consumers, in relation to its competition, based on attributes, benefits, values, or identity.

Personality

The combination of characteristics or qualities that forms an individual's distinctive character, often applied to brands to humanize them.