Examlex
A franchisor is an innovator who has created at least one successful store and seeks partners to operate the same concept in other local markets.
Total Utility
The overall satisfaction or happiness a consumer receives from consuming a certain amount of goods or services.
Income
The amount of money or value received, often measured annually, from work, investments, business, etc., used to support oneself or a family.
Perfect Substitutes
Goods for which the indifference curves are straight lines; the marginal rate of substitution of one good in place of another good is constant, regardless of how much of each an individual consumes.
Consumer Equilibrium
A state where an individual consumer has optimized their utility, given their budget constraints, choosing the best possible goods or service mix.
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