In the Context of the Entrepreneurial Strategy Matrix, a Novel

question 51

Multiple Choice

In the context of the entrepreneurial strategy matrix, a novel product idea that involves a large financial investment would be described as

• A) high innovation/low risk.
• B) high innovation/high risk.
• C) low innovation/low risk.
• D) low innovation/high risk.
• E) low innovation/no risk.

---

Definitions:

Terminal Illness

A disease or condition that is expected to lead to death because it is incurable.

Social Attitudes

The prevailing or common feelings, beliefs, and behavioral tendencies directed towards socially significant objects, groups, or symbols.

Temperament

An individual's innate disposition or behavioral style and characteristic emotional responses.

Personality

An individual’s characteristic pattern of thinking, feeling, and acting.