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Discuss Strategic, Tactical, and Operational Planning

question 99

Essay

Discuss strategic, tactical, and operational planning. What are the characteristics of each in terms of managerial level and level of detail?

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Definitions:

Order Takers

Individuals or systems responsible for taking customer orders without actively engaging in sales persuasion or additional selling.

Market Share

Market share is the percentage of a market (in terms of sales units or revenue) captured by a company or brand compared to its competitors.

Preserve Ongoing Relationships

The act or strategy of maintaining continuous and beneficial interactions and associations with others over time.

Outside Order Taking

A sales process that involves sales representatives visiting potential customers in their locations to take orders directly.

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