Scenario C

question 104

Multiple Choice

Scenario C. Use the information given below to answer the following questions. Shine cosmetics, a global company, is considering its corporate strategy. Several people on the board of directors believe they have the "perfect" strategy for the company. Joe believes that the best option is to continue their present strategy of offering cosmetics to customers who like the "look" of the products. Martin wants the company to expand by purchasing the manufacturing plants that produce Shine products. Cathy wants to add products like skin care and perfume to the product line. Ruth wants to develop the company by opening restaurants or setting up an amusement park.
-Which of the following corporate strategies does Ruth advocate?

• A) Concentration
• B) Vertical integration
• C) Related diversification
• D) Unrelated diversification
• E) Price skimming

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Definitions:

Supreme Court

The highest judicial body in a country, typically having the ultimate authority in interpreting the constitution and laws.

Right To Privacy

The human right to keep personal information secure and to decide on the disclosure of one's own personal information.

Carey V. Population Services

A landmark 1977 United States Supreme Court case that held that it is unconstitutional to ban the sale of contraceptives to minors.

Supreme Court

The highest judicial body in a country, which has the ultimate judicial authority to interpret and decide upon matters of law.