Scenario A

question 52

Multiple Choice

Scenario A. Use the information in the following list to answer the four questions that follow. Alice's Antique Jewelry is a small store that specializes in antique jewelry. In analyzing the environment, Alice has uncovered several interesting findings: 1. Alice has recently purchased more inventory than in the past. Her customers are selling most of their jewelry because their children are not interested in this type of jewelry. Also, these customers would prefer to liquidate their jewelry to help them with their daily expenses since they no longer wear most of it.
2. Alice has recently discovered that her business is in a historical preservation district so as she considers remodeling the shop, she has found she must pay attention to the guidelines set forth in the governing laws.
3. Alice's buyer-customer base seems to be changing. The tastes of the younger generation near her shop are shifting to modern jewelry so the customer base to which she sells is shrinking.
4. Alice has been told that she should investigate selling her inventory via the Internet, but she does not own (or understand how to use) a computer.
5. In reading a survey of regional business, Alice discovered that there are no other antique jewelry stores within a 200 mile radius of hers.
-Given the information in Scenario A, which of the following elements of the macroenvironment was part of Alice's findings?

• A) Sustainability
• B) Psychology
• C) Corporate laws
• D) Sociology
• E) Technology

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Definitions:

Income Elasticity

A measure of how the quantity demanded of a good responds to a change in consumers' income, indicating the good's necessity or luxury status.

Price Inelastic

Price inelastic refers to a situation where the demand for a good or service is relatively unaffected by changes in its price, indicating that consumers continue to purchase the product even if its price rises or falls significantly.

Income Elasticity

A measure of how the demand for a good or service changes in response to changes in income.

Price Inelastic

Refers to a situation where demand or supply for a product is relatively unresponsive to price changes.