Scenario A

question 67

Multiple Choice

Scenario A. Use the information in the following list to answer the four questions that follow. Alice's Antique Jewelry is a small store that specializes in antique jewelry. In analyzing the environment, Alice has uncovered several interesting findings: 1. Alice has recently purchased more inventory than in the past. Her customers are selling most of their jewelry because their children are not interested in this type of jewelry. Also, these customers would prefer to liquidate their jewelry to help them with their daily expenses since they no longer wear most of it.
2. Alice has recently discovered that her business is in a historical preservation district so as she considers remodeling the shop, she has found she must pay attention to the guidelines set forth in the governing laws.
3. Alice's buyer-customer base seems to be changing. The tastes of the younger generation near her shop are shifting to modern jewelry so the customer base to which she sells is shrinking.
4. Alice has been told that she should investigate selling her inventory via the Internet, but she does not own (or understand how to use) a computer.
5. In reading a survey of regional business, Alice discovered that there are no other antique jewelry stores within a 200 mile radius of hers.
-Findings 1 and 3 are both associated with the:

• A) competitive environment as described by Porter.
• B) macroenvironmental economic trends.
• C) macroenvironmental political trends.
• D) amount of rivalry in Alice's competitive environment.
• E) barriers to entry in Alice's competitive environment.

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Definitions:

Zero Marginal Cost

The situation when producing an additional unit of a good or service does not increase the total cost of production, often associated with digital products or services.

Pushcart

A small cart or wheeled vehicle typically used by vendors for selling goods in public places.

Output

The quantity of goods or services produced in a given period of time by a firm, industry, or country.

Inverse Demand

A conceptual representation showing the relationship between the price of a good and the quantity demanded, expressed with price as a function of quantity.