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Scenario C. Smash Marketing is consulting firm located in the Midwest. Mr. William "Bill" Smash started the firm as a young man in the early 1950s. The firm has grown but with growth, they have never forgotten the vision of Mr. Smash—to be creative in all they do while delighting the client. Each year the Smash Award for Advertising Creativity is given to the employee who most exemplifies Mr. Smash's vision. New employees are told of the organization's greatest accomplishments and are taken on a tour of the "Wall of Memories" where pictures of the company taken over the years are hung. One is even included to remind everyone of the disastrous fire that the company not only survived, but also built upon to strengthen the sense of teamwork clearly evident throughout the firm. In fact, there is a long tradition of employee participation in decision making and all consider themselves to be part of the "Smash Family."
-The culture at Smash Marketing can best be described as a(n)
Interpersonal Contact
Direct interaction between individuals, which can include communication, social activities, or physical proximity.
Social Bonds
Refers to the connections or relationships between individuals in a society, which foster a sense of belonging and cooperation.
Romantic Relationship
A relationship between two individuals that involves emotional or physical intimacy and love.
Need To Belong
A basic human drive to create and sustain robust, lasting connections with others.
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