Grant and Shawna Developed a New and Exciting Invention Which

question 41

Multiple Choice

Grant and Shawna developed a new and exciting invention which they called the "Zlackerblogf". They incorporated "Zlackerblogf Industries Ltd." to be responsible for the manufacture and sale of this revolutionary new product. After years of success, they decided to sell their product online. When time came to register "zlackerblogf.com", however, they discovered that the domain name had already been taken by Curlicue Developments Inc., a major competitor. Which of the following is true?

• A) If Curlicue Developments Inc. obtained the domain name to prevent their competitor from using it, this does not undermine Curlicue's claim to the name; it merely demonstrates that Curlicue is a crafty competitor.
• B) Zlackerblogf Industries Ltd. does not need to worry; because of the nature of the Internet, the same domain name can be used by more than one entity.
• C) Curlicue Developments Inc.'s registered domain name could be used as a defence to any allegation of trademark infringement.
• D) Although Curlicue Developments Inc. may have acted improperly, once a domain name has been issued, it cannot later be rescinded.
• E) The dispute over the domain name could be dealt with by dispute resolution mechanisms in place to resolve exactly this kind of domain name conflict.

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Definitions:

Strategic Planning

The process by which an organization defines its strategy or direction and makes decisions on allocating its resources to pursue this strategy.

Intermediate Planning

The process of setting medium-term goals and determining the necessary steps to achieve them, usually positioned between strategic and operational planning.

Operational Planning

The process of planning specific day-to-day activities and resources required to achieve an organization's strategic goals, focusing on short-term actions and schedules.

Management By Objectives (MBO)

A management model that aims to improve the performance of an organization by clearly defining objectives that are agreed to by both management and employees.