Aunt Juliet Wants to Know Whether or Not to Register

question 168

Multiple Choice

Aunt Juliet wants to know whether or not to register her trademark. Which of the following is true with regard to registration of trademarks?

• A) Trademarks can only consist of socially acceptable symbols or logos. Words and expressions must seek copyright protection.
• B) Registration of the trademark would give her exclusive use of that mark nationwide even though she was not marketing her wares nationwide.
• C) A registered trademark is required for a passing-off action.
• D) If she does not register her trademark under the Trademark Act, she will have no legal protection of her mark.
• E) Registration gives her the right to use her mark for her life plus fifty years.

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Definitions:

Sustainable Consumer Behavior

The purchasing habits and usage practices of consumers aimed at minimizing negative environmental impact and promoting sustainability.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically identified as product, price, place, and promotion.

Corporate Social Responsibility

An approach to business that involves incorporating considerations of the environment and social issues into operational processes and stakeholder interactions.

Environmentalism

The concern for and action towards protecting the environment against pollution and exploitation, aiming at promoting sustainability.